“We’re trying to focus on providing the players an incredible experience with this intimate venue,” Gaines said. “We get to introduce them to a new population.”
The tournament is also expected to benefit the region economically. For the FedCup in 2007, 75 percent of tickets were sold in Vermont, while the Stowe Mountain Lodge Classic has sold over 50 percent out of state, according to Chmura.
AL: What characteristics make Stowe a good place to host a tennis tournament?